Heritage Bazaar
Where Culture Thrives and Craft Leads
Heritage Bazaar stands as a quiet tribute to the enduring spirit of Indian Heritage & Culture. It is not a marketplace of novelty, but a curated space where tradition is held with respect, and crafted with purpose. India is home to over 7 million artisans and 3,000+ craft traditions, a living legacy that continues to evolve across generations. Inspired by UNESCO’s goals for cultural preservation and inclusive development, we’ve built a platform where timeless knowledge meets thoughtful innovation.
We work directly with artisan communities many of whom are rural women, traditional knowledge keepers, and youth continuing their ancestral legacies. Together, we design collections that are not only beautiful, but meaningful. Crafted using natural materials, low-impact techniques, and a deeply rooted design philosophy, these are objects that honor tradition while embracing today. Each piece reflects more than technique; it bears the imprint of place, lineage, and memory. From ceremonial textiles to utilitarian forms, from fading practices to evolving expressions, our collections are informed by careful collaboration and cultural fidelity.
We believe that craft, when grounded in heritage and guided by design, becomes a force of continuity for livelihood, for learning, and for sustainable culture.
Our Purpose:
- To revive India’s cultural arts through design, dignity, and direct collaboration.
- To promote sustainable craftsmanship and conscious consumerism.
- To empower artisans not just as makers but as creators, innovators, and entrepreneurs.
Our Values:
- Sustainability: Made in harmony with nature, using organic, biodegradable, and locally sourced materials wherever possible.
- Authenticity: Real craft from real people, no shortcuts, no imitations.
- Artisanal Culture: Valuing skill, story, and the human spirit in every stitch, stroke, and silhouette.
- Cultural Continuity: Supporting the transfer of heritage knowledge across generations, from elders to emerging creators.
This platform rests on three quiet commitments:
– To preserve the intangible heritage
– To promote the cultural legacy
– To pass on indigenous values through crafts
We are Heritage Bazaar. A platform shaped by history, guided by heart, and built for the future.
Welcome to our world, where every creation is a celebration.
Founders
Atul Singh
Atul Singh was born and raised in Bihar, where traditions run deep and artisans carry generations of wisdom in their hands. Involved in fashion and craft-based exhibitions from early on, he saw how the creators were often forgotten. This shaped his vision to build something that celebrates their names, stories, and skills. Through his work, he’s not just preserving heritage, He’s creating a future where artisans are seen, valued, and empowered. This is his purpose and promise.
Kundan Singh
Kundan Singh hails from Bihar and began his journey with a passion for technology and a deep sense of purpose. With a Master’s in Computer Applications, he founded Glydeup Techsolution in 2011, turning vision into impact. But beyond the digital world, he witnessed how India’s artisans were overlooked. Guided by empathy and driven by change, Kundan brings together innovation and tradition,building pathways where craftsmanship is honoured and creators are given the recognition they’ve long deserved.
Consultant
Prof. Somesh Singh
Prof. Somesh Singh brings over four decades of global experience in crafts, innovation, and design leadership, serving as a WCC- UNESCO juror, and on the board of World Crafts Council in the Steering Committee he is considered amongst top voices in Crafts and Fashion. As the former professor at NID, Ahmedabad, and a visionary behind Craft Village, he has been globally recognized for his patented innovations. Prof Somesh Singh has been featured in TIME Magazine, BBC, New York Times, and all the leading world media.
Sandeep Kumar
An IIMA alumnus with over 40 years in brand strategy and communication, Sundeep has led top roles at Dalmia Bharat, Novartis, SABMiller, and Godfrey Phillips. A pioneer in the industry, he’s the first Indian to win a Cannes Silver Lion and has received global acclaim for his impact on advertising and marketing. He is now amongst top thinkers in Craft and Design space.
Raj Sarthak Nigam
A global entrepreneur with a sharpstrategic lens, Raj Sarthak Nigam brings cross-industry insight and a passion for sustainable innovation to Heritage Bazaar. With a diverse portfolio spanning aviation, FMCG, and creative ventures, he plays a key advisory role in shaping our long-term vision. As co-founder of FEF India Fashion Awards, Raj bridges modern enterprise with cultural responsibility helping us build a future where heritage thrives through thoughtful leadership.
Viturv Pathak
With a strong academic foundation from Hindu College and IMT Ghaziabad, Viturv Pathak brings analytical depth and operational expertise to the table. Currently serving as VP of Operations at KORS (Emerald Multi-ventures), he leads strategy across nicotine and tobacco marketing while drawing from prior experience at Sattvik Certifications.
Investor & Promoters
The Fashion Entrepreneur Fund (FEF)
Where Purpose Meets Possibility
Born from the spirit of the India Fashion Awards, FEF is a venture studio rooted in purpose. It was created to support individuals in the fashion and lifestyle space especially those who have the passion, skill, and vision, but lack the traditional pathways to thrive. By blending mentorship, strategy, and long-term thinking, FEF nurtures entrepreneurs who lead with authenticity and craft with care.
What connects us is more than shared goals, It’s a shared philosophy. FEF champions creativity that uplifts. It believes in building ecosystems that generate livelihoods, celebrate identity, and contribute meaningfully to our cultural and economic landscapes.
In our journey to spotlight handmade excellence and revive India’s artisanal legacy, FEF has been a steady partner amplifying our voice, strengthening our vision, and inspiring us to think beyond commerce. Together, we are creating something that lasts, not just a brand, but a movement for mindful, inclusive, and dignified growth.
This is what it looks like when heritage meets possibility. And we’re honored to walk this path with those who believe in both.
Vagish Pathak
Chairman - FEF
Sanjay Nigam
Founder - FEF
Ravi Jaipuria
Chairman of RJ Crop "The Cola King of India"
Sonali Dugar
Executive Director at Dugar Finance & Investments Limited
Jitendra Lalwani
Chairman of Lalwani Group
Naveen Jindal
Chairman of Jindal Steel and Power Limited
Gaurav Dalmia
Indian Industrialist & Chairman of Dalmia Group Holdings
Sandeep Jain
Director of Vega Industries Pvt. Ltd. & Rise Appliances Pvt. Ltd.
Vinod Dugar
Founder - Aryans School, Promoter of RBD Group
Karan Johar
Indian Film Director & Producer , Owner of Dharma Productions
Akshay Kumar
Indian Actor & Film Producer
Manju Yagnik
Vice Chairperson Nagar Group
